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The Story Behind the Shop

The Inspiration Behind She E.O.

She EO was born from a simple but powerful idea: What if every girl grew up believing she could lead, build, and own her future?

As a woman who has spent years leading, teaching, and mentoring others, I connected to the She EO idea to spark that belief early—especially in young girls who may not see enough leaders who look like them. This brand is a reminder that entrepreneurship, leadership, and owning your space isn’t just for some—it’s for you.

She EO is here to inspire girls to dream big, take risks, and become their own boss. And for the women already walking in leadership, it's a call to keep pushing, building, and creating the spaces they once dreamed of.

This is about representation. It’s about legacy.

It’s about power, purpose, and the freedom to lead your own way.

Our Happy Customers

  • ⭐️⭐️⭐️⭐️⭐️

    “Absolutely obsessed with my She E.O. Planner! It keeps me organized and motivated every single day. Feels like it was made just for boss babes like me!”

    — Ava.

  • ⭐️⭐️⭐️⭐️⭐️

    “I bought the Boss Babe Tee and let me tell you — I feel unstoppable in it. Love representing a brand that stands for women leading their own way.”

    — Harper.

  • ⭐️⭐️⭐️⭐️⭐️

    “Finally, a brand that understands women like me! Everything about She E.O. screams confidence, power, and purpose. Highly recommend!”

    — Scarlett.

Why Embodi Collective Inc.?

Embodi Collective Inc. was born from a desire to not just talk about leadership, creativity, and empowerment—but to fully live it. The name “Embodi” is a bold reminder to embody your values, your voice, and your vision in everything you do. Inspired by my parents’ legacy, my love for leadership, and the powerful energy behind women and girls building their own spaces, Embodi Collective brings together purpose-driven products, experiences, and communities. This is more than a brand—it’s a movement to live it, lead it, and Embodi it.

latest blog

  • What It Means to Be a She E.O.

    What It Means to Be a She E.O.

    Crystal Cooper

    A She E.O. is more than a business owner. She’s a builder. A believer. A boss with heart. She knows how to lead in heels or sneakers. She knows how...

    What It Means to Be a She E.O.

    Crystal Cooper

    A She E.O. is more than a business owner. She’s a builder. A believer. A boss with heart. She knows how to lead in heels or sneakers. She knows how...

  • Legacy in My Thread – Inspired by My Parents’ Hustle

    Legacy in My Thread – Inspired by My Parents’ H...

    Crystal Cooper

    Growing up, I saw hustle, creativity, and passion every single day. My mom was a nurturer, and teacher, full of love and ideas. My dad? A powerhouse with his own...

    Legacy in My Thread – Inspired by My Parents’ H...

    Crystal Cooper

    Growing up, I saw hustle, creativity, and passion every single day. My mom was a nurturer, and teacher, full of love and ideas. My dad? A powerhouse with his own...

  • From the Classroom to the Boardroom – My Journey as a She E.O.

    From the Classroom to the Boardroom – My Journe...

    Crystal Cooper

    There’s something magical about dreaming big—and then doing something about it. As a lifelong educator and principal, I’ve always believed in the power of leadership, vision, and energy. But beyond...

    From the Classroom to the Boardroom – My Journe...

    Crystal Cooper

    There’s something magical about dreaming big—and then doing something about it. As a lifelong educator and principal, I’ve always believed in the power of leadership, vision, and energy. But beyond...

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